fabia has been about Austrian coffee-drinking traditions since the very beginning. Originally, the brand was registered by Winkler, a company from Linz, to add coffee trading to the distribution of herbs and spices. At the beginning of the 1980s the company moved to Hallwang and built its own coffee bean roasting plant; and fabia has been a permanent fixture here ever since. Ultimately, Segafredo Zanetti bought the business in 1983, conscientiously endeavouring to retain fabia’s identity as a premium-quality Austrian brand, while maintaining two major coffee traditions under one roof.

As a premium-quality Austrian coffee brand fabia also stands for traditional craftsmanship. At our manufactory in Hallwang a small, hand-picked team of excellently trained specialists takes responsibility for the production of the fabia coffee portfolio, each sharing a passion for coffee and a love of their craft. Coffee production is subject to the strictest quality criteria and IFS certification. Nevertheless, many steps still benefit from manual intervention. There’s always been a special buzz when a consignment of ripe green coffee beans from the best plantations in the world arrives in Hallwang and the jute gunny sacks are unloaded by hand. The majority of the contents are arabica and robusta beans which are carefully stored and gently loaded into the roasting drum. Gradually roasted to perfection, the beans are then given plenty of time to rest and allow the full flavour to mature and develop. Finally, this highly refined end-product is packaged in sophisticated aroma-sealed bags, featuring a new and stylish design that communicates the supreme quality offered by our manufactory to every customer.

fabia – Lovingly roasted, stylishly packaged.